In and effort to create a "fun financial literacy awareness campaign", Lee University needed a way to make its campaign iconic and eye catching. Of course it would push conferences, and provide incentives to draw in it students, but Lee wanted to also give students a look to associate the campaign with. I decided to combine its already fiery University theme, with many of the cleaner looks banks use (to, you know, capture the whole financial literacy idea). The logo was balanced in color and weight, and was also easily changed to one color.

The FLAME campaign underwent a series of design mockups and changes. In order to properly capture the design envisioned by the campaign representative. It was important to stay away from changing the University Logo, due to its fixed branding, but it is just as important to develop a flame that reminded students of the University theme.